We are so used to having the world at our fingertips through e-mail, text messaging, cell phones and PDA's that the one thing that seems to be disappearing is patience.
When do you want it? "Yesterday" is usually the response.
Well, I'm here to tell you that there are still areas that don't work that way - and SEO is one of them.
When you first develop a website, it takes time for search engines to find it. I'm not talking minutes or hours, I'm talking weeks and potentially even months. Sure, there are things that can be done to speed that up, but it's still a long process.
When you improve your site through SEO, those changes don't reflect very quickly. One of the most difficult things to do in SEO is to truly determine the success or failure of site changes. Your ranking may not change for weeks or even months depending upon timing and activities such as the Google Update.
When you are thinking about setting off on an SEO tune up for your site - bear that in mind. Expect results - yes, but don't expect them tomorrow.
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