areful consideration when choosing a website provider. Below are a few ideas to help you make the right decision.
Keyword Research
An immensely important part of the optimizing process is the identification of relevant keywords and key phrases. An auto dealer website provider should cultivate the right list for your automotive dealership website in the setup process Search Engine Optimization taking into account your market and franchise. This is a highly specialized and time consuming process requiring industry expertise. Once your website provider has identified a good list of terms, they should provide them to you for a review and update.
Site Review
This is an important consulting task where the site is evaluated from a technical aspect. In order for an auto dealer website to be given high placement in search results, the site needs to be indexed and analyzed by the search engine. Search engines accomplish this by sending out small computer programs, called 'Spiders' to compile this data about your website. The website needs to be built in such a way that it can be easily accessed by these spiders. For instance, search engine spiders do not like flash, heavy graphics, and frames. The proper website provider should use these elements Search Engine Optimization as strategically as possible.
Manual Submission
It is important to manually submit to major search engines and directories, as well as having a website provider that will send you the submission confirmations. Submission alone does not guarantee good positioning; it's the optimization of pages that determines high rankings due to good content and properly coded pages.
Paid Inclusion
These are fee based listings, available in various search engines and directories. Overture's SiteMatch service will get you listings in Yahoo!, AllTheWeb, AltaVista and other portals for $10-$49 USD per URL. Another important paid inclusion Search Engine Optimization for commercial sites is the Yahoo! Express listing for $299 USD per year.
Link Popularity Strategies
What's important here is to get high traffic sites to link to you. This is not easy to do these days, and the proper website provider knows how to get quality links without resorting to unethical linking strategies.
Pay Per Click Options
Many times, a good balance between paid and organic Search Engine Optimization search is required to meet site goals, and a good auto dealer website provider will utilize paid search and paid inclusion.
The main advantages of choosing a website provider with SEO expertise is that you will get better results when experts do it for you. SEO is a complex process that requires proficiency to maintain long term results. SEO work requires a lot of trial and error and has a steep learning curve because of ongoing changes in search Search Engine Optimization engine algorithms.
Reviewing the above information while interviewing a website provider should help you choose an auto dealer website provider that will make the most of your online marketing efforts with effective automotive SEO and SEM.
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